BART has produced a new booklet called "Learn BART! Your Guide to Ride!", which can be downloaded from the BART website at www.bart.gov/brochures.
The booklet uses pictures to help people travel on BART. Some tasks involved in making a trip on BART may be difficult for new customers. In response to concerns that some seniors and persons with low reading skills, cognitive impairments, visual learners and those with limited language skills found the standard "text based" information difficult to use, the "Learn BART" booklet uses illustrations in place of words.
It graphically explains the tasks required for a BART trip, such as buying a ticket, entering the faregate, finding the correct platform and getting on the right train. This pictorial guide is a reference source for travelers and can be used by others including travel trainers and instructors, social service agencies, paratransit staff and other BART customers including first-time riders. This project was funded by BART and a grant from Alameda County Transportation Commission.