Redesigned BART website offers new mobile-responsive presentation, new Trip Planner
BART has launched a redesigned, mobile-responsive bart.gov website to provide riders with an intuitive and accessible user experience in planning their next trip or in answering their most pressing questions.
Prior to the redesign, BART operated the website separately, one on desktop and one on mobile (m.bart.gov). In its first redesign in nearly a decade, BART consolidates both websites into one mobile-responsive website with contemporary and easy to use interface design.
The redesigned website provides the multi-modal trip planner, real-time departures, schedules and map on its front page to facilitate delivering the most important information. With bigger fonts and bolder colors, the website redesign aims to make it easier to read and search information. The website will also meet new accessibility guidelines for blind and low vision users.
“The data and the public feedback showed that it was time for BART to create a new mobile-responsive website,” said BART Chief Information Officer Ravi Misra. “We are excited to provide a more intuitive, accessible and device-agnostic website to our riders, who want to plan out their next BART trip, get station information and receive service advisories.”
With a tech-savvy and mobile-friendly ridership in the Bay Area, it was time for BART to upgrade to meet their standards. 98% of website traffic is generated by customers seeking BART trip planning information, and 57% of website visitors are using a mobile device.
The newly designed website is part of an ongoing effort by BART to modernize its breadth of online services and product it provides to its users in the Bay Area, a region world-renowned for its technological innovation. With the breadth of online services, BART aims to provide accurate information seamlessly and mobile-only capabilities such as texting BART PD directly about a criminal activity or receiving discounted group travel to and from the airport.
In the past month, BART has launched two new apps: the official BART app offers trip planning, real-time departures, and service advisories, and the BART to Airport app provides a 25% discount for groups more than 2 traveling to and from San Francisco International Airport (SFO) or Oakland International Airport (OAK). BART also offers the BART Watch app which allow riders to discreetly report criminal activity via text directly to BART Police dispatch.
All three apps are available on iPhone App Store and Google Play Store for download.