BART partners with BMW Group DesignworksUSA to create Fleet of the Future
BART has worked for years to get folks out of their cars and onboard its trains. That’s why at first look, it might seem strange that BART is partnering with a subsidiary of one of the premier car companies in the world to create the Fleet of the Future, a new generation of train cars going into service starting in 2017. The new partner is DesignworksUSA, a subsidiary of BMW Group.
DesignworksUSA is the design-consulting division of BMW Group. In collaboration with BART, it will conceptualize the next generation of BART trains from the inside out, conveying a style, shape and functionality that reflects the needs of customers and the future of transportation in the Bay Area.
“BART is excited to announce its partnership with BMW Group DesignworksUSA,” BART Board President Bob Franklin said. “With 75% of our customers having the option of choosing another way to get to their destinations, we figured what better way to lure the drivers of the future onto BART than to hire the company who knows motorists best. That's why we turned to DesignworksUSA, which has been instrumental in the design of many BMW vehicles presently on the road, to design a BART car that's modern, elegant, comfortable yet practical, economical, and clean so that even more people will choose BART."
BART has been conducting Seat Labs to gather public input on the project. DesignworksUSA will use this feedback when it creates the new designs. The resulting work will be available for review by the public this summer.
“DesignworksUSA is excited to join BART in its continued commitment to deliver a premium ridership experience to its passengers,” Laurenz Schaffer, President, BMW Group DesignworksUSA said. “DesignworksUSA is passionate about creating innovative solutions for mobility in increasingly dense urban centers such as the Bay Area, and we are excited to see the results of our collaborative partnership with BART.”
Oldest Train Cars in the Country
Most of BART's original train cars remain in operation today, nearly 40 years after the September 1972 start of service. In fact, BART has the oldest fleet of train cars in the country - many of which are now carrying the grandchildren of the first customers who began riding in 1972.
Despite an ever-growing ridership on the rapidly aging system, BART has been able to manage a customer on-time performance that exceeds 96 percent. To keep delivering this level of service BART cannot wait any longer to replace its aging fleet.
About BART
The San Francisco Bay Area Rapid Transit District is the 5th largest all-rail train system in the USA. Bay Area Rapid Transit (BART) trains serve the residents of four counties and the 26 cities that surround its 44 stations. Every weekday about 350,000 customers ride BART, which operates the oldest fleet of train cars in the USA. Some 40 years later, most of that original fleet of train cars is still in operation today, only now they carry the grandchildren of those first fare-paying customers. BART’s number one focus is to replace the aging and deteriorating fleet of train cars with the Fleet of the Future.” Learn more about this initiative by visiting www.bart.gov/fleetofthefuture
About BMW Group DesignworksUSA
DesignworksUSA is a creative consultancy that’s been driving innovation for almost 40 years. Acquired by BMW Group in 1995, DesignworksUSA enables its parent company as well as internationally renowned clients outside the automotive industry to grow their businesses through a portfolio of creative consulting services. With clients including Bay Area Rapid Transit, Coca Cola, Dassault Aviation, Embraer, HEAD, HP, Microsoft, Siemens, Intermarine, and Varian Medical Systems, DesignworksUSA is deeply immersed in a broad cross-section of industries. Combining cross-fertilized knowledge with strategic long-term perspectives and global context provided by studios in Los Angeles, Munich and Singapore, DesignworksUSA draws upon its unique and vibrant resources to create the future. For more information, log onto www.designworksusa.com.