Win big prizes, including a $250 Clipper card, when you download BART’s Digital Holiday Passport and explore places and adventures near stations

Vibemap Holiday Passport graphic with snowman in a train window

On Thursday, Dec. 7, BART launched a Digital Holiday Passport to encourage riding BART to explore the region and access holiday fun and adventures. Participants can win big prizes, including a $250 Clipper card and a 2023 Ugly Holiday Sweater and Holiday Beanie.  

BART created the Digital Holiday Passport in partnership with Vibemap, a city discovery app that uses “vibes” to connect users to places, events, and experiences. Vibemap will join BART at SweaterFest ‘23 on Sunday, Dec. 10, 2pm to 3pm, at Rockridge Station, to promote the challenge and answer questions. Members of the public who attend SweaterFest ‘23 will also be the first to receive the brand-new BART Stamp Passports for the BART Stamp Rally.  

The Digital Holiday Passport challenge will run from Thursday, Dec. 7, 2023, to Monday, Jan. 1, 2024. Seven stations will serve as check-in locations: 

  • Downtown Berkeley  
  • Fruitvale  
  • Montgomery 
  • MacArthur  
  • Lake Merritt  
  • West Dublin/Pleasanton  
  • Walnut Creek 

To participate, download Vibemap on the iOS App Store or the Google Play Store. After downloading, travel within 0.5 miles of one of the seven stations listed above, and you’ll receive a notification to unlock the Digital Holiday Passport. The passport is geofenced so you can’t participate unless you’re physically in the area.   

Participants will earn “Challenge Points” for every nearby activity they do – from checking-in at stations and places around BART, to adding “vibes” and tips to the app. The more points you have, the higher your chances of winning prizes, such as: 

  • $250 Clipper card 
  • 2023 Ugly Holiday Sweater (Size Large), Holiday Beanie 
  • $50 Clipper card
  • $11 Clipper cards + BART swag bag 

After the challenge concludes, Vibemap will host an IRL event for participants to meet and mingle. Date and location TBD. At the event, you can get a special holiday stamp as part of the BART Stamp Rally.  

To learn more about the Digital BART Holiday Passport visit bartable.bart.gov/vibemap.