Harassment and Campaign Data

The Not One More Girl initiative includes collecting and analyzing data to get insights into what is taking place and to track the effectiveness of safety measures.

Passenger Environment Survey 

In October 2020, BART added the following question to its ongoing Passenger Environment Survey: Have you experienced gender based sexual harassment in the last six months at BART?  

We post the survey results below. 

SB 1161 Survey Development

In April 2023, BART volunteered to be a pilot transit agency for the Street Harassment on Transit Survey being developed by the Mineta Transportation Institute as required by SB 1161. The Not One More Girl initiative served as an inspiration for SB 1161.  Survey takers conducted research on BART to test survey language that will be made available to transit agencies to measure harassment on transit. BART will post those survey results once they become available.  

Framework to Evaluate Safety Metrics

BART is working with the Alliance for Girls, one of the original leads of Phase 1 of Not One More Girl, and Evaluation Studio in Fiscal Year 2024 to develop the first youth-informed evaluation framework focusing on rider safety as it pertains to sexual harassment and assault prevention and intervention on BART. Rooted in how girls and gender-expansive youth define safety, in Alliance for Girls’ Radical Visions of Safety research report published in 2021, the framework will draw from learnings, input, and recommendations from youth themselves on how best BART can collect data and measure impact of its initiatives to create actionable and effective policy and processes around sexual harassment and assault presentation and intervention.

Passenger Environment Survey Results

The onboard and ongoing survey includes the following question:

• Have you experienced gender based sexual harassment in the last six months at BART?  

Measuring the Effectiveness of Phase I Posters

Phase I of the Not One More Girl initiative launched in April 2021 and was a partnership between BART, the Alliance for Girls, Betti Ono, Black Girls Brilliance, and The Unity Council’s Latinx Mentorship and Achievement (LMA) Program. 

To measure the change in awareness of gender-based harassment and understand the impact of Phase I of the Not One More Girl campaign on BART riders, BART conducted an online random sample survey between July 2021 and July 29, 2021. 1,200 current riders were invited to participate in the survey via email ​and 234 responded (20% response rate).

• 32% recalled seeing the posters
• 65% responded they are more aware of sexual harassment/gender-based violence
• 59% responded they now know what to do if they witness harassment/gender-based violence on BART
• 52% responded they know more about how sexual harassment/gender-based violence impacts girls, transgender, and gender non-conforming people on BART
• 46% responded they know where to get help if they experience sexual harassment/gender-based violence on BART
• 36% responded they felt safer riding BART

Surveys that were provided at in-person Not One More Girl pop-up events in 2021, had even higher scores with 43% of respondents feeling safer riding BART after learning about the initiative.

What riders recalled about the posters

• The anti-violence against girls campaign
• Not One More-sexual Harassment
• No means no
• Eyes off shut it down
• Stop sexual harassment
• Anti-harassment ad
• Silence is not a yes
• Sexual assault on girls

Measuring the Effectiveness of Phase II Posters

Phase II of the of the Not One More Girl initiative launched in August 2023 and was a partnership between BART, The Betti Ono Foundation, and The Unity Council’s Latina Mentorship and Achievement Program.

To measure the change in awareness of gender-based harassment and understand the impact of Phase II of the Not One More Girl campaign on BART riders, BART conducted an online random sample survey between October 26, 2023, and November 6, 2023. 7,598 current riders were invited to participate in the survey via email ​and 1,997 responded (26% response rate).

• 30% recalled seeing the posters
• 49% said they are more aware of sexual harassment/gender-based violence (GBV)
• 55% said they know what to do if they witness sexual harassment or GBV on BART
• 47% said they know where to get help if they experience sexual harassment or GBV on BART (the poster that advises reporting inappropriate behavior on BART Watch scored the highest at 51%)
• 44% said they know more about sexual harassment/GBV impact on girls, transgender and gender non-conforming people on BART 
• 28% feel safer riding BART
• Based on demographics: posters successfully increased awareness among male, non-white, younger, and lower income riders
• Females, POC, younger riders are more likely to experience gender-based harassment

What riders recalled about the posters

• Don't hassle women?!
• Women Safety Suggestions
• The anti-sexual harassment comic
• Unacceptable behavior
• Story about us
• Our story of courage
• Sexual harassment (help a friend)
• The one about helping the girl that needed help

Not One More Girl is a BIPOC youth-led initiative in partnership with community-based organizations and BART to end gender-based violence and harassment on transit. 

We define girls as gender-expansive youth (cis girls, trans girls, non-binary youth, gender non-conforming youth, gender queer youth and any girl-identified youth).