BART Perks Beta is a six-month pilot program to test a new platform that rewards riders for their BART travel based on when they commute. The program aims to encourage BART travel at less crowded times and places, including before and after rush hour and on evenings and weekends.
Perks is funded primarily through a $500,000 grant from the Federal Transit Administration, and builds on the lessons learned from a previous pilot conducted in 2016. To learn more about the Phase I Perks pilot, read the Perks Phase I press release or final report. Perks ends on May 31st, 2019.
Who can participate?
Perks is being tested at a small scale to determine its effectiveness before BART decides whether to scale up to a larger group. Approximately 2,000 testers will be recruited from Perks Phase I participants (so the effectiveness of the first and second phases can be compared), and through limited outreach during congested commute periods in downtown San Francisco. Testers will be provided with a personalized registration code, and may sign up at perks.bart.gov.
BART Perks will end on May 31st, 2019 after which BART will evaluate the program’s effectiveness and seek input from the agency’s Board of Directors regarding next steps.