Saturday, July 26: Oakland Roots to celebrate BART with special match, station parade, and Kamaiyah halftime show
Meet BART on the pitch for a special Oakland Roots match celebrating transit on Saturday, July 26, at 1pm.
The BART Title Game match will be played against Orange County SC at the Oakland Coliseum, just steps from BART’s Coliseum Station. The Oakland Roots compete in the United Soccer League (USL) Championship, which features 24 teams across the United States.
Similar to the Oakland Ballers’ recent Public Transit Night, the Roots’ BART Title Game will feature BART throughout the afternoon. Planned BART activities include a parade from Coliseum Station across the bridge to the stadium, photos with the BARTmobile, and surprises. And did we mention Oakland rapper and singer Kamaiyah is playing the BART Halftime show?
Driving ridership through sports partnerships
The BART Title Game is part of BART Marketing’s efforts to boost ridership and foster stronger ties with local communities through strategic partnerships. BART partners with over 250 local organizations annually, helping to significantly expand the reach of our messaging. These partnerships come at no cost to BART and promote that taking BART is fun, in addition to being convenient, inexpensive, and environmentally friendly.
Since the pandemic, ridership on nights and weekends is growing faster than commute ridership. While people may not be going into the office as often as they used to, they are going to games, shows, museums, and other fun events that can only be experienced in person. Our partnerships lean into this.
Discover more BARTable fun at bart.gov/bartable and check out our Rider Guides page with tips for how to get to local sports and entertainment venues by BART.