BART’s largest customer survey, the Station Profile Survey, was most recently conducted in 2024, primarily between April and December (weekdays only, primarily Tuesday – Thursday). Approximately 32,000 questionnaires were completed, covering topics such as access modes to stations, origin and destination locations, and demographics.
The 2024 study used a mixed methods methodology, incorporating both self-administered online questionnaires and interviewer-administered tablet questionnaires. This was supplemented by a small number of telephone interviews for those who preferred to complete the questionnaire by phone.
The previous study, conducted in spring 2015, used interviewer-administered tablet questionnaires.
Highlights from the data include:
- 24th St. Mission Station has the highest percentage of customers walking from home to BART (77%).
- Lake Merritt Station has the highest percentage of customers bicycling from home to BART (17%).
- The top three home stations for students are Downtown Berkeley, Berryessa / North San José, and Richmond.
- North Berkeley Station has the highest percentage of senior riders (16% ages 65+).
- Coliseum Station has the highest percentage of frequent riders; 62% ride BART five or more days per week.
The Station Profile Study has been an important source of rider data for BART over the years; the first one was launched in 1973, and the latest one is the 15th such study in the history of BART. BART will use these data to better understand post-pandemic ridership and to plan for the future.
Thanks to the Metropolitan Transportation Commission (MTC) for providing the majority of funding for this study.
Please note that these survey data are based on a sample of BART trips, not a complete census of BART trips. As such, the data are subject to margins of error and other potential biases which could impact the accuracy of the data. Please refer to "2024 Sample Sizes by Station" for survey sample sizes.
Sortable Excel data files
2024 Home Origin Frequencies
2024 Sample Sizes by Station
2024 Ridership by Station
Station One-pagers
2024 Station Profiles – Home Origins
Station-level maps of home origin locations
Home Origin Maps: 12th St. / Oakland City Center – Coliseum
Home Origin Maps: Colma – Hayward
Home Origin Maps: Lafayette – Pleasant Hill
Home Origin Maps: Powell – West Oakland
For additional information on the Station Profile Study, email BART Marketing and Research at [email protected].