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The most iconic BART ads

10.05.22 "Take Your BART, Please!" If memes existed in the late 1980s, comedian Henny Youngman would undoubtedly have become one with these four words – a take on his signature phrase, “Take my wife, please.” The commercials aired on every major news and radio station in the Bay Area – not in the ad space

Inside the original BART cars

06.10.22 In celebration of BART’s 50th Anniversary this year, we’re looking back at the transit system’s five decades of service and innovation in a new series of stories. BART celebrates 50 years on Sept. 11, 2022. Upholstered seats, gold plush carpet, tinted picture windows – the original BART cars were the

BART Connects: Natasha Oon, LPGA Tour golfer and "BART Girl"

BART Connects Natasha Oon

 

“BART connected me to my dream.”

Read more BART Connects stories at bart.gov/bartconnects.

When Natasha Oon practices at the Lake Merced Golf Club, it’s a treat to see her old pal the BART train glide by the course. 

“It’s like a nice little friend or companion at my practices. I always like seeing it pass by,” said Oon, who made her highly anticipated debut on the LPGA Tour this past March.

BART has played an integral part in her journey to the LPGA, so much so that Oon’s earned the nickname “BART Girl” among friends and colleagues.

Oon moved from Malaysia to the Bay Area after earning an athletic scholarship at San Jose State University (SJSU). Far from home and living in the U.S. for the first time, Oon sought an elite coach that could train her to compete at the highest level. She settled on Erik Stone, who coached Yealimi Noh, an LPGA standout from Concord. 

The issue was Stone coached out of Alameda, and Oon was in San Jose.

“I didn't really know what to do. I didn't know how to get anywhere,” she said. “I found out that to get to him, I had to take BART or it would be super expensive, and I wouldn't be able to see him as much. So BART helped me lower my costs and made it accessible for me to get top tour-level instruction. And now I'm a tour golfer on the LPGA Tour!”

Oon went on to become one of the most accomplished and decorated golfers in SJSU history.

Today, Oon’s homebase is still the Bay Area, and when she’s not touring, she still takes BART all over the place.

“I don’t like parking in the city. I don’t like driving in the city,” she said. “For me as a city girl, I take BART.”

BART, she added, is “such a celebrated thing because it helps people get so many places. And I think that’s beautiful. I have a special place in my heart for BART.”

About BART Connects

Tens of millions of people ride BART every year -- to work, dates, practice, friends, and fun. BART Connects tells their stories. 

In June, BART Communications launched the second edition of BART Connects, a storytelling series that features real BART riders who span generations, neighborhoods, and walks of life. You can read their stories below.

In the coming months, the stars of BART Connects will take us for a ride in a series of video featurettes that will be regularly posted on BART social media.

You will also see the faces of BART Connects riders in advertising spaces in the BART System and across the region. 

BART Connects grew out of a call for rider stories BART Communications launched in 2023 to learn how our transit system impacts people’s lives. The initial response made clear that BART means something to those who ride it. 

Have a cool BART story to share? Submit a short summary at bart.gov/story. You may be the next BART Connects feature! 

BART General Manager announces resignation

Thomas E. Margro is BART's Longest Serving GM The man who brought BART the highest customer satisfaction rating in BART history by improving BART's on-time performance, replacing all of its antiquated ticket machines and faregates and opening the San Francisco International Airport/Millbrae extension

50 years of BART: One man’s fight to make BART accessible for all

“There is a special personal pride in being the first handicapped person in a wheelchair to use a subway train, and to represent all handicapped travelers who will use the BART system in years to come. I’ll never forget that sense of freedom I experienced as I boarded the BART train.” – Harold Willson, quoted

BART news "widget" is updated

BART service advisories and news right on your desktop! BART is always looking for useful new ways to communicate with customers, so we're trying out an exciting tool that delivers BART information to you quickly and easily: the Official BART RSS Widget has been updated (to version 1.1) and now it displays

BART Connects: Three riders share how BART changed their lives

Watch the video

In late 2023, BART Communications debuted BART Connects to showcase the real people who ride and rely on BART.  

Each rider featured in BART Connects has a unique story to share: a college student able to attend their dream school thanks to BART; a couple who said BART showed them “life is out there”; a working mom whose only downtime in the day was her BART ride to and from work. Their stories will move and inspire you.  

Today, we debut a video featuring three riders: Howard Wong, Erica Mitchell, and Kevin DeAntoni. Hear their BART stories in the video or read them at bart.gov/bartconnects. 

Soon, you will see the BART Connects riders featured on trains across our system. They’re featured in a new BART marketing campaign that highlights their stories and relevant BART facts. You can view the campaign art in the slideshow below.  

BART Connects grew out of BART's Role in the Region Study, which demonstrates BART’s importance to the Bay Area’s mobility, cultural diversity, environmental and economic sustainability. We conducted a call for stories to hear from riders and understand what BART means to them. More than 300 people responded, and a selection of respondents were interviewed for the BART Connects series. 

BART Connects: The Advertisements

Promotional image for BART featuring a person with a white cane walking through a ticket gate at a BART station, with text emphasizing connecting to opportunity and independence. Includes BART's logo and website URL.
Advertisement showing an individual dressed as Elvis Presley inside a BART train, promoting BART's connectivity to live venues. Text reads: 'BART Connects... Elvis Herselvis to their drag performances. Fact: There are more than 50 live venues within a mile of BART. Let's go. bart.gov/bartconnects.'
A promotional image featuring two people taking a selfie with happy expressions. Text overlay states "BART connects... to family fun," highlighting nearby sports venues, parks, and amusement parks accessible via BART. BART logo and website link "bart.gov/bartconnects" are displayed at the bottom.
Promotional image for BART featuring an individual standing confidently next to a commuter train with text highlighting that 65K people live within a 15-minute walk of a BART station. Visit bart.gov/bartconnects for more information.
An advertisement for BART Connects, featuring a joyful worker in a safety vest and helmet, holding a clipboard. Text on the ad reads: "BART Connects to rewarding career opportunities. Fact: BART supplied the region with 5,000 jobs in 2023. Now hiring at bart.gov/jobs. Let’s go. bart.gov/bartconnects." Various geometric shapes and lines decorate the background.
Advertisement for BART (Bay Area Rapid Transit) featuring a person wearing a red jacket standing by a tilted photo frame showing a traffic jam. Text promoting BART as a way to skip city traffic. BART logo and website link visible.
Advertisement featuring a person at a BART train station entrance, promoting BART for date night experiences. Text reads "BART Connects... Kevin to date night." and includes the website "bart.gov/bartconnects".
Advertisement for BART featuring a person in a red shirt speaking passionately in an urban setting, with a quote about live theatre experiences and a reference to the African-American Shakespeare Company within walking distance of a BART station. Visit bart.gov/bartconnects for more information.
Advertisement showing a person at a BART station with a camera, promoting the connection to favorite photo spots with overlaid text, 'BART Connects... Owen to his favorite photo spots.' Includes a logo and a link to BART's website.
Advertisement for BART featuring a person standing in front of a luggage conveyor belt, alongside the text 'BART Connects... Linda to adventures abroad' and a fact about over 69 million rides to SFO. Bottom of image includes BART logo and link to more information.

BART resumes accepting new cars

BART is once again accepting deliveries of new Fleet of the Future rail cars now that some major reliability issues have been sufficiently resolved by the manufacturer. During the pause in deliveries, BART and the manufacturer have made necessary upgrades and modifications. These changes, along with several

BART prepares for World Series

Ridership climbed to 462,242 October 16, 2014 - the fourth busiest day ever for BART - as fans headed out to cheer their Giants on to win the National League Championship. Now BART is getting ready for the World Series next week and -yes, yes, yes- the possibility of another World Series victory parade. When